Internet Video The SEO Basics by Keane Derek

Author:Keane, Derek
Language: eng
Format: epub
Published: 2015-05-16T04:00:00+00:00

Add a transcript to your video

The SEO Advantages of adding a transcript to your video have been outlined earlier. This helps search engines be aware of the content of your video and will increase the chances of it being listed for relevant searches.

If you do have a Transcript for your video YouTube now allows you to upload a Transcription File which helps with SEO for the uploaded video in a similar way.

Use Links to Promote your Video and Website

It is a good idea to put your company website address (url) in the first line of the video description when it is uploaded on to YouTube. This is what viewers will see first on the Search Engine Results page when your video content matches their search.

It is also a good idea to put a link to your website at the end of the video itself. This allows viewers (who are viewing your video on a video sharing site such as YouTube) to go straight to your website if like the contents of the video and want to find out more.

Similarly to get your video ranking highly on search engines ( including the video sharing sites like YouTube ) you need to try to have inbound links to your YouTube video from various reputable sources. You can provide links to your YouTube video from Blogs, Email Newsletters, Industry Sharing Websites, Industry Partner Companies, Customers Websites etc.

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